Core values ·
Our Core Values
Craftsmanship, honesty, fit and discipline. What each one means on a roof, and why most roofs fail on the install, not the material.
The core values of 4Ever Metal Roofing are craftsmanship, honesty, fit and discipline.
Craftsmanship means we are obsessed with the details. Most roofs do not fail because of the material. They fail because of how they were installed and how much attention the contractor paid to each little detail: the wall flashings, the pipe boots, the underlayment, the screws.
Honesty means being straight with the homeowner, even when that means we walk away from the job and shake hands as friends. Fit runs both ways: not everybody is going to be a great fit as our customer, we are not going to be a great fit as everybody's contractor, and not every home makes sense for a metal roof. Discipline is the spine for the other three. Without it, it all falls apart.
Read the transcript, as spoken
So what are the core values of forever metal roofing? Craftsmanship, honesty, fit, and discipline. Craftsmanship just points to we're obsessed with all the details. Most roofs don't fail based off the materials that you're using. Most times they fail based off how they're installed, how much the contractor pays attention to each little detail, the wall flashings, the pipe boots, the underlamens, the screws, every little detail matters. Just us being honest with the homeowner to the point where it may mean that we're just going to walk away from the job and shake hands as friends. We're not going to be a good fit for you. And then that leads into third, which is fit. Fit. Not everybody is going to be a great fit to be our customer. We're not going to be a great fit to be their contractor. And not every home makes the most sense of putting metal roofing on. And then lastly, discipline. Discipline is the spine for all three. If we don't have discipline to adhere to the other three, core values, then it all falls apart.